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As the digital landscape evolves, so does the fate of Universal Analytics (UA). On 1st July 2024, Google will decommission UA, ushering in the era of Google Analytics 4 (GA4).
Since October 2020, GA4 has been the default choice for new projects but users were still able to access historical data in GA4. This will no longer be the case from next week. However, here at ClerksWell we are ready to guide you through this pivotal transition.
There are a number of key steps you need to take to ensure valuable data and insights are not lost. This can be done in several ways:
Individual Reports:
Google Analytics Spreadsheet Add-On:
Google Analytics Reporting API:
BigQuery (For GA 360 Users):
Migration to GA4
Alongside securing UA data, you need to consider migrating to GA4. If you haven’t completed this transition yet, it’s time to start thinking about it. This is simple to get set up with Google’s migration instructions.
https://support.google.com/analytics/answer/13486733?hl=en&ref_topic=10737980
However, there are a few changes that means data is tracked slightly differently. You may want to contact our team to help walk you through the changes and ensure tracking is set up to optimally track relevant insights for your business.
What are the main differences in tracking:
Tracking Paradigm:
User Metrics:
Total Users: The total number of unique users who logged an event. Active Users: Distinct users who visited your website or app during an engaged session. New Users: Users who interacted with your site or app for the first time.
Bounce Rate:
Event Tracking:
Machine Learning Insights:
Privacy Protection:
Reporting Discrepancies:
Expect differences of up to 10% in pageviews and up to 20% in user and session-related metrics between UA and GA4.
How can ClerksWell help?
If you need support backing up UA data or getting set up on GA4, we can help. We host workshops with key stakeholders to asses your business reporting requirements to implement new and improved tracking and build custom reporting.
Get in touch at hello@clerkswell.com if you’re in need of our help with your Google Analytics!
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