Baker Tilly International

Baker Tilly International

Finance | Global Digital Transformation

Bringing one of the world's largest accounting networks together under a single digital platform. Baker Tilly International is one of the world's largest accountancy and advisory networks, operating across 148 territories and supporting hundreds of member firms worldwide. As the organisation embarked on a major brand evolution, it needed a digital platform capable of unifying its global presence while allowing local firms to maintain flexibility and autonomy.

Results at a Glance

746 member firms

Supported globally.

148 territories

Unified under a single digital framework.

59 websites adopted

Across the global member network.

36 websites launched in a single evening

To support a coordinated global rollout.

Our Award Winning Entry

ClerksWell, in partnership with Baker Tilly International, won the Silver award for Best Use of Digital in the Financial Sector at the Digital Impact Awards.

The award recognised the delivery of a clear, accessible and digital‑first platform that unified Baker Tilly’s global network under a single brand, supporting collaboration, strong governance and a consistent user experience worldwide.

The Challenge

Baker Tilly International faced the challenge of maintaining a consistent digital experience across an extensive global network of member firms. Its international website was running on an ageing platform, while member firms operated independent websites that varied significantly in branding, structure and user experience.

The organisation needed a solution that would support global governance, improve collaboration and create a unified brand presence while allowing local firms to retain ownership of their content.

The Approach

ClerksWell partnered with Baker Tilly International to design and deliver a modern multi-site platform powered by Umbraco.

We worked closely with stakeholders to define the information architecture, user experience and governance framework required for a global network. A centralised content management model was introduced, giving Baker Tilly International oversight of the global estate while enabling regional firms to manage their own content.

The solution provided:

A unified global brand experience
Central governance and content control
Flexible management for local member firms
Improved navigation between international and local websites
Scalable foundations for future growth

The Impact

The transformation created a consistent and connected digital ecosystem across the Baker Tilly network. Users benefited from improved navigation and clearer journeys between the international website and local member firms, while internal teams gained stronger governance and greater operational efficiency.

The project also supported a major global rebrand and became recognised externally for its quality and impact. Baker Tilly International and ClerksWell went on to win Silver at the Digital Impact Awards for Best Use of Digital in the Financial Sector.

2024 02 16 101721671 Baker Tilly International Breaks 5 Billion Revenue Milestone Spot

Industry Perspective

“Overall, our website development with ClerksWell was one of the smoothest projects that we have run. We would recommend ClerksWell at any time and will be using them for further projects in the near future, in addition to them continuing to support our existing web solutions.”

Adam Grainger

CIO, Baker Tilly International