Christie's Education
Sitecore Build
Christie's is a global luxury brand synonymous with the glamorous world of international art auctions. Christie's utilises its global network of art experts within its very high-quality educational offering - Christie's Education.
The new web design has been a huge leap forward and presents Christie's Education in a beautiful and functional way.
Amy Smith | Director of Christie's Education
The Challenge
Christie's Education required a customer experience to underpin their peerless brand. Personalisation and ease of use for customers were the main goals for the new site.
Christie's required key customer journeys and e-commerce to be simple and effective, allowance of marketing to point customers to the right place and the creation of device-specific content and interactions. Course registration was to be made easier and public content from art experts was to be made more visible and easily shareable. Above all, the site needed to be simple to administrate, with optional, deep adaptability.
The Approach
Sitecore was chosen as the most suitable platform to deliver a full digital experience for Christie's Education. Sitecore provides the ability to create, edit and measure the use of detailed registration, the capacity for scalability as well as analytics and multi-language options. It provides social features and a wide range of analytics for ROI measurement, and thus provides all the requirements of the solution in one platform.
The Impact
Aimed squarely at the next generation of international art experts, and working closely in conjunction with the assets and expertise of the parent company, Christie's Auction House, ClerksWell has designed and built a site for Christie's Education that:
- Brings Christie's Education in line with the main brand
- Allows potential customers to browse rapidly to their chosen content
- Gives native language options to appeal to Christie's International users
- Clearly displays the full range of courses and course options
- Fully integrates course registration and buying
- Delivers a device-specific experience on desktop, tablet and mobile
- Allows Christie's art experts to blog and post videos about individual art topics
