Digital Strategy
Our strategy and analytics services
What is a Digital Strategy?
A digital strategy is at the heart of how your organisation interacts with its staff, clients and customers. It should reach across multiple dimensions and channels and speak specifically to your overall objectives and culture. The first step in any digital strategy is to understand how your digital presence will fit into, and support, broader organisational objectives.
Technology and Platforms
Our team will assess which new or different technologies are involved, and how these fit into your organisational IT policies. We look at all technology in the round ensuring the impact on existing systems and the inclusion of off-the-shelf products is evaluated.
Website and Functionality
We want to understand your website capabilities. Our team can help you to define your company goals, perform user testing and discover/review your personas. These insights will help to establish your 'must-haves' for your website.
Change Management
Our team can help you understand which process changes are needed to appropriately communicate and implement the digital strategy. We can deliver further training where necessary, and assist you with internal support and maintenance processes.
Planning
We understand potential mitigations involved in a new strategy, and can therefore help you to prioritise and minimise these risks with a thorough plan. Timescales, additional skills, personnel and dependencies - we are here to help.
Analytics
To inform digital strategy at ClerksWell, we are led by analytics to determine how we can enhance our clients' sites. We use the best-of-breed Google Analytics, Google Tag Manager, and tolls like Hotjar to monitor traffic, referrals and user data on our client's websites.
Our digital analytics review may include (but is not limited to) a personalised Google Analytics dashboard, audience analytics and channel performance analysis.
